Nicol Cuevas — Estratega de contenido
Nicol Cuevas, content strategist
Nicol Cuevas Escobar / Digital marketing & data analysis Rotterdam, NL
Content & Growth Strategist · Social Media

Scienceto understandMarketingto grow

With science, neuromarketing and growth strategy, I research where your audience drops off and design systems that connect, influence and sell.

See my work
01Research
02Analyse
03Create
Black-and-white portrait of Nicol Cuevas in a black blazer
Before marketing 7 years at the side of a life’s first breath.
About me · My path

My path didn’t beginin marketing.

That’s why I’m not your typical marketer: I bring a different, human and strategic perspective.

My career began in healthcare, working for years with newborns, people and situations where listening, observing and communicating clearly were an essential part of the job.

I learned to adapt my language and to convey complex information in a human way. Over time, I discovered that combining my healthcare experience with digital marketing gave me an edge I now bring to every brand:

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Black-and-white portrait of Nicol Cuevas smiling
Positioning

I build systems,not just content.

My content isn’t born from intuition. It’s born from a hypothesis.

I help brands, founders and teams turn ideas into content that connects, influences and sells. I don’t post for the sake of posting: I analyse, optimise and connect every stage of the conversion funnel to turn your content into a strategic system with clear goals.

What sets me apart: posting more isn’t the answer; first, I find out what’s holding back purchases for your brand. I combine human behaviour, neuromarketing and data to design a content system built on purpose, connection and growth.

01Attract
02Connect
03Convert
04Retain
Services

What I do

Eight disciplines, one system: from brand to growth, to turn your content into results.

Nicol Cuevas taking notes at her desk
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WorkflowNicol Cuevas Escobar

How I workwith your brand.

A growth cycle: I diagnose, test, measure and scale. Decisions grounded in evidence, not intuition.

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Technology

My supporting tools

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Completed project01

Flexitt

From zero to a brand with presence.

A staffing and consulting company for hospitality in Rotterdam. I launched their Instagram from scratch and built an identity that speaks directly to restaurant owners.

Role
Strategy and content
Platforms
Instagram · Website (case studies) · SEO
Focus
Awareness · B2B acquisition
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flexitt_ 5 signs your restaurant is understaffed — and what it's really costing you.
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Flexitt Instagram feed

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Lunnaryrent story: booking open
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lunnaryrent Party dress rental, delivered to your door. #vertebella
Reels · lunnaryrent

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Completed project02

Lunnaryrent

A community with no size limits.

Party dress rental delivered to your door in Santiago. For two years, I led their organic content strategy, content creation and the art direction of their photo shoots: a warm, inclusive and sustainable brand where customers are the stars. More than renting dresses, the brand solved a need and built a bond with every customer, who then recommended it and came back to rent again.

Lunnaryrent on TV · Watch the feature →
Role
Organic strategy · Art direction
Platforms
Instagram · TikTok
Focus
Community · Referral loop
7,121
Followers
764
Posts
50+
Testimonials ★★★★★
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Agency experienceLULOG Marketing Agency · Rotterdam

Agency work.

Real clients, measurable goals and a strategy I see through from start to finish.

Agency work with clients in the Netherlands and in the international logistics sector.
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Portrait of Nicol Cuevas in a black blazer
How I can help

Three fronts, one goal.

A clear brand, content that connects and growth you can measure.
I take care of all three.

See packages
Why work with me?

5 reasons to grow with me

I don’t post for the sake of posting: I find what’s holding your growth back,
optimise what already works and measure every step.

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My method

I don’t do the usual.

I understand what drives human decisions.
I combine science and strategy to turn emotions into connection, sales and growth.

Nicol working at her laptop
My process with you

I execute. You decide.

You always know what we’re doing, why and what comes next.

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No diagnosis, no strategy. Everything starts with an audit.

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Every month · continuous cycle ↻
Tap the card or the button to see the next stage.
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Comparison

Compare services
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In Strategic, the adaptation to the second network doesn’t count as additional original content. Custom quotes are defined by the scope of each project.
Services

Choose where to start.

It’s not just about posting. It’s about communicating with purpose and growing with strategy.

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Payment termsAudits, branding and projects: 50% deposit to start and the remaining 50% on delivery.

Services services

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Contact

Let’s talk about your brand.

Stop posting for the sake of posting. Start growing with a plan.

Nicol Cuevas reviewing content results on her laptop
Let’s talk about your brand
01 Details
02 Time
Start in 2 minutes.
Which platforms do you need help with?
No commitment. No pressure. Just a conversation.
Let’s talk about your brand
01 Details
02 Time
Choose your moment.
45 min · Video call · Netherlands time
Once you confirm, you’ll get an email with the meeting link and a reminder before the call.
Nicol Cuevas at her desk with notebook and laptop
Rotterdam, NL
Booking open · Limited spots each month

Your brand connects through science
& grows through strategy.

ResearchCreateConnectGrow
First conversation, no commitment.
Nicol Cuevas EscobarContent & Growth Strategist · Social Media